Poolside Etiquette leads Square’s efforts at NYFW. From a full lobby takeover at Spring Studios & RunwayX hosting 8 up-and-coming designers' shows in February 2023, a pair of marquee industry events featuring the Square family of brands - Square,Afterpay, CashApp & Tidal paired with an intimate lunch with the CFDA in September 2022.
Each season is approached with a forward-thinking eye to bring fashion to the consumer.